Demo tapesConcept work

Demo tapes.Hear the sound before you sign.

A look at how we think. These concept websites and ads were built for fictional practices, the same way we’d build yours.

Side A · WebsitesDemos 01–02

  • Demo 01 · WebsiteConcept
    Concept homepage for Northlight Eye Studio, a fictional optometry practice, with the headline “Clear vision for your whole family, without the hassle,” an online booking widget, a vision-plan check link and a three-step plan.

    Northlight Eye Studio

    Healthcare · Optometry

    A StoryBrand-style practice site: the family is the hero, booking comes first, and the plan runs from exam to frames.

    • Booking and click-to-call in the first screen
    • Vision-plan check as the softer next step
    • A clear three-step plan, from booking to frames
    • Built for “eye doctor near me” searches
  • Demo 02 · WebsiteConcept
    Concept homepage for Fernhill Dry Eye Center, a fictional dry eye and specialty contact lens clinic, with the headline “Comfortable eyes start with finding the cause,” evaluation and dry-eye-guide buttons, a link for referring eye doctors and a three-step plan.

    Fernhill Dry Eye Center

    Optometry · Dry eye clinic

    A StoryBrand-style specialty clinic site: the patient is the hero, the optometrist is the guide, and the plan runs from evaluation to all-day comfort.

    • Evaluation booking plus a dry eye guide for patients still deciding
    • Separate path for referring eye doctors
    • A clear three-step plan, from evaluation to follow-up
    • No cure or “instant relief” promises

Side B · Ads on Meta & GoogleDemos 03–04

  • Demo 03 · Meta + GoogleConcept
    Concept Meta ad for Northlight Eye Studio: “Vision benefits reset Jan 1. Book your exam before the year ends.” with a book-an-exam button.

    Northlight Eye Studio

    Goal: booked exams. Local adults and families, timed to year-end vision benefit resets.

    Google search ad · Sponsored · northlight.example/bookNashville Eye Exams · Book Your Eye Exam Online · VSP & EyeMed AcceptedComprehensive exams for kids and adults. Book online, with same-week openings.Book an examInsuranceFrames
  • Demo 04 · Meta + GoogleConcept
    Concept Meta ad for Fernhill Dry Eye Center: “Heating season is hard on eyes. We look for the cause.” with a book-an-evaluation button.

    Fernhill Dry Eye Center

    Goal: booked evaluations. Local adults, timed to the start of heating season and worded so it never implies the reader has a condition, per Meta’s health-ad rules.

    Google search ad · Sponsored · fernhill.example/evaluationDry Eye Evaluation · Optometrist-Led Dry Eye Clinic · Book OnlineIn-depth evaluations and treatment plans built around your day. Book online or call today.What to expectTreatmentsFor eye doctors

Concept work for fictional practices. Ask us for references, or for a walkthrough of how we’d approach yours.

Email Adam & Kyle

Photography: Pavel Danilyuk, Antoni Shkraba and Tima Miroshnichenko on Pexels; Benyamin Bohlouli on Unsplash. People pictured are stock models, not patients or customers.

Hidden trackGet in touch

Stop watching from the sidelines.You’ll hear from Adam and Kyle directly.

Thirty minutes. No pitch. Just an honest conversation about what AI, a better website or smarter ads could do for your practice.

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