Side BPaid ads

Ads that bring in patients.Not just clicks.

Boosting posts and guessing at keywords burns money. We set up tracking the right way, build campaigns around your best offers, like exams, frames and specialty care, on Google, Facebook and Instagram, and manage them every month with a simple report on what’s working.

Email Adam & KyleSee ad demos

How it works

  1. Strategy and setup.1–2 wks
  2. Launch and test.Go live
  3. Manage and report.Monthly

Side BTrack B5

What’s in the campaign. Set up right, managed monthly.

  1. Paid ads on Google, Facebook and Instagram

    Google search campaigns reach patients already searching for an eye doctor. Facebook and Instagram reach them before they start looking, like when vision benefits are about to reset. We set both up the right way (tracking, keywords, audiences, offers and creative), written to each platform’s health-ad rules, then run and improve them every month with a plain-language report.

    Without this

    Boosting posts and guessing at keywords isn’t a strategy. Without tracking and testing, most ad spend disappears without telling you why.

    Talk about your ads
    What you get
    • Google Ads and Meta account setup
    • Conversion tracking (Google tag and Meta Pixel)
    • Keyword, audience and offer strategy
    • Ad creative and copy
    • Monthly management and plain-language reports
    Runtime1–2 wksOf strategy and setup, then managed monthly.

Demo tapesAd concepts

Demo tapes.Ads for fictional practices.

One campaign idea per practice, shown as a Facebook and Instagram ad and a matching Google search ad, written to each platform’s health-ad rules.

Side B · Ads on Meta & GoogleDemos 03–04

  • Demo 03 · Meta + GoogleConcept
    Concept Meta ad for Northlight Eye Studio: “Vision benefits reset Jan 1. Book your exam before the year ends.” with a book-an-exam button.

    Northlight Eye Studio

    Goal: booked exams. Local adults and families, timed to year-end vision benefit resets.

    Google search ad · Sponsored · northlight.example/bookNashville Eye Exams · Book Your Eye Exam Online · VSP & EyeMed AcceptedComprehensive exams for kids and adults. Book online, with same-week openings.Book an examInsuranceFrames
  • Demo 04 · Meta + GoogleConcept
    Concept Meta ad for Fernhill Dry Eye Center: “Heating season is hard on eyes. We look for the cause.” with a book-an-evaluation button.

    Fernhill Dry Eye Center

    Goal: booked evaluations. Local adults, timed to the start of heating season and worded so it never implies the reader has a condition, per Meta’s health-ad rules.

    Google search ad · Sponsored · fernhill.example/evaluationDry Eye Evaluation · Optometrist-Led Dry Eye Clinic · Book OnlineIn-depth evaluations and treatment plans built around your day. Book online or call today.What to expectTreatmentsFor eye doctors

Concept work for fictional practices. Ask us for references, or for a walkthrough of how we’d approach yours.

See the website demos too

Photography: Pavel Danilyuk, Antoni Shkraba and Tima Miroshnichenko on Pexels; Benyamin Bohlouli on Unsplash. People pictured are stock models, not patients or customers.

Inner sleeveCommon questions

The liner notes.Questions about Google and Meta ads.

Request line

Still have a question? Ask us. You’ll hear from Adam and Kyle directly.

Email Adam & Kyle

Paid adsQ.01–Q.03

Q.01Can you run our Google, Facebook and Instagram ads?

Yes. We set up your Google Ads and Meta accounts, tracking, keywords and audiences, create the ads, and manage your campaigns month to month. Every month you get a plain-language report on what’s working, what isn’t, and what we’re changing. If you’d rather run it yourself down the road, we’ll train your team.

Q.02Do you offer monthly services?

Yes. Some work is better done month to month. Managing your Google and Meta ads is the big one. Monthly services are scoped up front, reported on in plain language, and built so you always know what you’re getting. Automation projects also include 30 days of post-launch support.

Q.03How much does it cost?

Projects like strategy, AI automation, websites and training are scoped to the size and stage of your practice. Ongoing services like ad management are a monthly fee, with the scope agreed up front so you always know what you’re paying for and why. Reach out and we’ll give you a straight answer.

Hidden trackGet in touch

Stop watching from the sidelines.You’ll hear from Adam and Kyle directly.

Thirty minutes. No pitch. Just an honest conversation about what AI, a better website or smarter ads could do for your practice.

Email Adam & KyleWhat happens next