Our storyWhy we built this

You’ve probably already been burnedby a consultant who sold you something that didn’t work.

ost practice owners have. A confident pitch. A beautiful deck. A solution that made perfect sense in the meeting and fell apart the moment the invoice cleared.

That’s the external problem: you got sold something that didn’t deliver. But the internal problem is worse: you’re left feeling like maybe you just don’t understand this stuff well enough. Like everyone else figured it out except you.

Independent eye care practices deserve the same quality of digital guidance that optical chains and big groups take for granted. The gap between practices that understand AI and those that don’t is real, and it’s being made worse by consultants who profit from that confusion.

We built Deep Cut Digital because we believe the answer isn’t more technology. It’s better guidance. Someone who sits down with you, learns your practice, and tells you the truth about what makes sense for where you are right now.

We’d rather tell you something isn’t worth doing than take your money to build it anyway.

Adam Craft, Co-founder

We keep our client roster intentionally small. That’s not a limitation. It’s a choice. It means every engagement gets real attention from both founders. When you work with Deep Cut Digital, you’re working with us.

PersonnelThe founders

We’ve both been on the other sideof bad consulting. That’s why we do this differently.

Adam watched enterprise clients get handed six-figure strategies that never got implemented. Kyle watched fellow optometrists get sold tools they couldn’t maintain. Between us, we’ve lived inside both problems, and we built Deep Cut Digital to solve them.

Adam Craft
Co-founder · Digital strategy & AI

Adam Craft

Adam has spent 15+ years building and delivering digital systems at the enterprise level, from global hospitality and airline brands to one of the nation’s leading live event marketing agencies. He’s led large teams through complex technology delivery and spent his entire career solving problems that didn’t have obvious answers yet.

That background means he understands what great digital implementation looks like at scale and, more importantly, why most of it fails. Too much complexity. Too little context. Plans that look good in a deck and break down the moment real people have to use them.

At Deep Cut Digital, Adam brings that enterprise perspective down to earth. He helps practice owners understand what’s actually worth building, and makes sure what gets built is something they can actually run.

  • Master’s in Marketing, WVU
  • Enterprise digital delivery
  • 15+ years in tech
  • Nashville, TN
Dr. Kyle Kragenbrink
Co-founder · Optometry & AI strategy

Dr. Kyle Kragenbrink

Kyle is a practicing optometrist and practice owner who made a deliberate choice to go deep on AI and digital strategy. Not because someone told him to, but because he saw firsthand what the gap between early adopters and everyone else was going to cost.

He knows what it feels like to run a practice in a high-stakes industry: the weight of payroll, patient trust, and operational complexity that enterprise consultants have never experienced and can’t authentically advise on. That’s the credibility he brings to every engagement.

Kyle’s clinical precision and practice-owner instincts give Deep Cut Digital something most consultancies can’t offer: a co-founder who has been exactly where our clients are.

  • Doctorate of Optometry
  • Practice owner
  • Healthcare AI specialist
  • Nashville, TN

The outcomeWhat working with us looks like

Imagine knowing exactly what to automateand understanding how to run it yourself.

No more guessing whether you’re behind. No more paying for tools you don’t understand. No more depending on someone else to keep the lights on.

That’s what we build toward with every client. And we don’t hand it off until you’re there.

Email Adam & Kyle
What you walk away with
  1. A clear roadmap for what AI can do for your practice right now
  2. Working automations built around how you actually operate
  3. Full understanding of what was built and why, with no black boxes
  4. The confidence to maintain and build on it without us
  5. A partner who told you the truth when something wasn’t worth doing
How we operate

Three commitments we make to every client.

These aren’t values we put on a wall. They’re the specific ways we’ve chosen to be different from the consultants who burned you before.

  1. We’ll tell you when something isn’t worth doing

    We’d rather lose a project than oversell a solution that won’t work. If we’re not the right fit, we’ll say so in the first conversation and point you somewhere that is.

  2. We build it with you, not for you

    You stay in control. You understand what was built, why, and how to maintain it. And when we run something for you month to month, like your ads, you see exactly what we’re doing and why.

  3. We keep AI in its place

    AI is a tool, not an answer. Part of what we do is help you understand where technology earns its place and where human judgment still wins.

Inner sleeveCommon questions

The liner notes.Questions about who we are.

Request line

Still have a question? Ask us. You’ll hear from Adam and Kyle directly.

Email Adam & Kyle

About usQ.01–Q.08

Q.01Are you an agency?

Yes. We’re a small, founder-led digital agency. Our promise: your AI advantage today, with an eye on what’s next. We do the work you’d expect from a good agency, like websites and ads, and we build every piece of it with AI and automation in mind. You work directly with Adam and Kyle, not an account manager.

Q.02What makes you different from other agencies and AI consultants?

Most hand you a deck or a login and move on. We stay through implementation, explain everything in plain language, and make sure you understand what we’ve built. We focus on independent optometry practices, and we build your website, ads and systems to work with AI from day one, not bolted on later.

Q.03Do you have client examples?

Our Demo tapes are concept work for fictional practices. They show how we think and what we can build, and on a first call we’ll walk you through how we’d approach yours.

Q.04How is this different from hiring a freelancer?

A freelancer builds what you ask for. We help you figure out what’s actually worth asking for, then build it, make sure you understand it, and stay until it works. Whether it’s a one-time project or monthly work like ad management, you always know what we’re doing and why.

Q.05What if I’ve already been burned by a bad consultant?

Bring your skepticism. You already know what to look for: someone who tells the truth, stays through implementation, and leaves you in control. That’s the exact engagement model we built. We’d rather earn your trust than ask for it.

Q.06What kinds of practices do you work with?

Independent optometry practices come first: owner-led eye care practices, from a single location to a small group. That’s where Kyle practices and where we go deepest. We also take on a small number of other private healthcare practices, like dental and specialty clinics, when the fit is right. If we’re not a fit, or can’t take you on right now, we’ll tell you upfront.

Q.07Why optometry?

Because focus makes us better at it, and eye care is where we know the most. Kyle is a practicing optometrist and practice owner, so we know exam schedules, vision plans, optical sales and a busy front desk from the inside. Everything we build, from recall automations to ad campaigns, is shaped by how an independent eye care practice actually runs.

Q.08Do you work with practices outside Nashville?

Yes. We’re based in Nashville but work with practices nationwide. Most of our work happens remotely, and we’re completely comfortable with fully distributed engagements.

Hidden trackGet in touch

Stop watching from the sidelines.You’ll hear from Adam and Kyle directly.

Thirty minutes. No pitch. Just an honest conversation about what AI, a better website or smarter ads could do for your practice.

Email Adam & KyleWhat happens next