Side BServices

Strategy and automation.Websites and ads, too.

Five services, one approach: we learn your practice, build what’s actually worth building, and make sure you understand every piece of it. Start with one, or put them together.

The full record

  1. Digital strategy2–3 wks
  2. AI automation4–10 wks
  3. AI trainingFlexible
  4. Websites1–8 wks
  5. Paid ads1–2 wks

Side BThree ways we help

Pick your track.Or play the whole side.

  • AI Strategy & Automation plan it, build it, run it

    Find what’s worth automating in your practice, from annual recalls to contact lens reorders, build it around how your team works, and train them to run it.

    Runtime2–10 wks
    Explore AI strategy & automation
  • Websites you can actually run

    Fast, mobile-first optometry websites built around booking an exam, and yours to keep.

    Runtime1–8 wks
    Explore websites
  • Paid ads on Google, Facebook and Instagram

    Campaigns for exams, frames and specialty care, written to health-ad rules, then managed every month with a simple report.

    Runtime1–2 wks + monthly
    Explore paid ads
Written for

Built for optometry. First.

Independent optometry

Kyle’s home turf. Annual exams, vision plans, optical sales and recalls. We know what makes an independent eye care practice run, because we run one.

Specialty eye care

Dry eye, myopia management and specialty contact lenses. Services patients need explained before they book. We help you explain them clearly and fill the schedule.

Other private practices

Dental, oral surgery and specialty medical practices. We take on a small number when the fit is right, with the same hands-on approach.

A note on pricing

Projects are scoped to the size and stage of your practice. Ongoing work like ad management is a straightforward monthly fee. No surprise invoices. No upsells you didn’t ask for.

Inner sleeveCommon questions

The liner notes.Questions about our services.

Request line

Still have a question? Ask us. You’ll hear from Adam and Kyle directly.

Email Adam & Kyle

Choosing a serviceQ.01–Q.04

Q.01What if I don’t know which service I need?

That’s exactly what the first conversation is for. Tell us what’s frustrating you or slowing you down and we’ll figure out what makes sense together, including whether we’re the right fit at all.

Q.02How long does an engagement take?

Strategy engagements run 2–3 weeks. Automation projects run 4–10 weeks depending on complexity, with milestones built in so you see progress throughout. Websites take 1–8 weeks depending on the size and scope of the site. Ads take 1–2 weeks of strategy and setup, then we manage them month to month. Training is built to your schedule.

Q.03How much does it cost?

Projects like strategy, AI automation, websites and training are scoped to the size and stage of your practice. Ongoing services like ad management are a monthly fee, with the scope agreed up front so you always know what you’re paying for and why. Reach out and we’ll give you a straight answer.

Q.04Do you offer monthly services?

Yes. Some work is better done month to month. Managing your Google and Meta ads is the big one. Monthly services are scoped up front, reported on in plain language, and built so you always know what you’re getting. Automation projects also include 30 days of post-launch support.

Hidden trackGet in touch

Stop watching from the sidelines.You’ll hear from Adam and Kyle directly.

Thirty minutes. No pitch. Just an honest conversation about what AI, a better website or smarter ads could do for your practice.