About Deep Cut Digital | Adam Craft and Dr. Kyle Kragenbrink

That's the external problem -- you got sold something that didn't deliver. But the internal problem is worse: you're left feeling like maybe you just don't understand this stuff well enough. Like everyone else figured it out except you.

And philosophically? Small business owners deserve the same quality of digital guidance that enterprise companies take for granted. The gap between businesses that understand AI and those that don't is real -- and it's being made worse by consultants who profit from that confusion.

We built Deep Cut Digital because we believe the answer isn't more technology. It's better guidance. Someone who sits down with you, learns your business, and tells you the truth about what makes sense for where you are right now.

"We'd rather tell you something isn't worth doing than take your money to build it anyway."

Adam Craft, Co-Founder

We keep our client roster intentionally small. That's not a limitation -- it's a choice. It means every engagement gets real attention from both founders. When you work with Deep Cut Digital, you're working with us.

The Founders

We've both been on the other side of bad consulting. That's why we do this differently.

Adam watched enterprise clients get handed six-figure strategies that never got implemented. Kyle watched small business owners get sold tools they couldn't maintain. Between us, we've lived inside both problems -- and we built Deep Cut Digital to solve them.

Adam Craft

Co-Founder, Digital Strategy & AI

Adam has spent 15+ years building and delivering digital systems at the enterprise level -- from global hospitality and airline brands to one of the nation's leading live event marketing agencies. He's led large teams through complex technology delivery and spent his entire career solving problems that didn't have obvious answers yet.

That background means he understands what great digital implementation looks like at scale -- and more importantly, why most of it fails. Too much complexity. Too little context. Plans that look good in a deck and break down the moment real people have to use them.

At Deep Cut Digital, Adam brings that enterprise perspective down to earth. He helps small business owners understand what's actually worth building -- and makes sure what gets built is something they can actually run.

Master's in Marketing, WVUEnterprise Digital Delivery15+ Years in TechNashville, TN

Dr. Kyle Kragenbrink

Co-Founder, Healthcare & AI Strategy

Kyle is a practicing optometrist and small business owner who made a deliberate choice to go deep on AI and digital strategy -- not because someone told him to, but because he saw firsthand what the gap between early adopters and everyone else was going to cost.

He knows what it feels like to run a small business in a high-stakes industry. The weight of payroll, patient trust, and operational complexity that enterprise consultants have never experienced and can't authentically advise on. That's the credibility he brings to every engagement.

Kyle's clinical precision and small business instincts give Deep Cut Digital something most consultancies can't offer: a co-founder who has been exactly where your clients are.

Doctorate of OptometrySmall Business OwnerHealthcare AI SpecialistNashville, TN

How We Operate

Three commitments we make to every client.

These aren't values we put on a wall. They're the specific ways we've chosen to be different from the consultants who burned you before.

We'll tell you when something isn't worth doing

We'd rather lose a project than oversell a solution that won't work. If we're not the right fit, we'll say so in the first conversation and point you somewhere that is.

We build it with you, not for you

Every engagement ends with you in control. You understand what was built, why, and how to maintain it. We're not interested in clients who need us forever.

We keep AI in its place

AI is a tool, not an answer. Part of what we do is help you understand where technology earns its place and where human judgment still wins.

What You Walk Away With

Not just a deliverable. A capability.

Every engagement is built toward the same outcome: you leave with something that works, that you understand, and that you can build on without us.

A clear, honest picture of what AI can actually do for your business right now
Systems built around how you actually operate -- not a generic template
Full understanding of what was built and why, with no black boxes
The confidence to maintain, adapt, and grow it without depending on us
An honest assessment of what wasn't worth building -- and why

See If We're the Right Fit

Common Questions

Questions About Our Background and Approach

Why should I trust you over another consultant?

You shouldn't trust us just because we say so. That's the point of the first conversation -- it's designed for you to evaluate us. Ask hard questions. If we're not the right fit, we'll say so. That honesty is either exactly what you're looking for or it isn't.

How is this different from hiring a freelancer?

A freelancer builds what you ask for. We help you figure out what's actually worth asking for -- then build it, make sure you understand it, and don't consider the engagement done until you can run it without us. The goal is your capability, not our continued involvement.

What if I've already been burned by a bad consultant?

Bring your skepticism. You already know what to look for: someone who tells the truth, stays through implementation, and leaves you in control. That's the exact engagement model we built. We'd rather earn your trust than ask for it.

Are you a full-service agency?

No. We're two founders doing focused, high-impact work with a small number of clients at a time. We're not building a 50-person agency. If we can't take you on right now, we'll tell you.

Why small business and healthcare specifically?

Because those are the spaces where the gap is most pronounced and the advice has been most consistently bad. Kyle runs a healthcare practice. Adam has 15 years in enterprise delivery. Between us we've been inside both worlds -- and we built this for the people who've been underserved by both.

Do you work with clients outside Nashville?

Yes. Nashville-based but serving clients nationwide. Most work happens remotely and we're completely comfortable with fully distributed engagements.

You've probably already been burned by a consultant who sold you something that didn't work.